The major issue for most business people associated with traditional website development projects is the time consuming and expensive software development costs. Avoiding those costs when developing and deploying your website just makes sense. For most, when you can make that initial saving and continue to save money by not relying on a web developer to make changes to your content, add new functionality or generally manage your website it becomes a dream come true.
Online Webolution uses a website software platform designed for the average business person, a person that does not have programming or other technical skills usually associated with websites. If you are like most of our customers, then you can use Microsoft Word, a bit of Excel and maybe some PowerPoint.
The good news is that if you fit that description you now have all the skills required to manage your website, your online marketing and many of your client and database management issues.
Now that we have established that we no longer need the programmer to develop your website we now need to make sure that the technology solution is presented in a way that is consistent with your branding and image based requirements.
We understand the importance your website plays in portraying and supporting your corporate identity and Online Webolution provides a full Graphic Design service to ensure that your branding objectives are achieved. We use a process that educates you as to your options whilst taking into account yours and your target audience’s style preferences.
Our designers have completed thousands of website designs for businesses across a wide variety of industries and we work with you to ensure that the uniqueness of your business is reflected in your website design.
Because there is no software development involved your fully functional, professionally designed website is deployed to the internet in weeks rather than months.
You have the choice to do as much or as little of the individual page creation as you wish. Once trained, anyone with basic Word skills can create and edit an unlimited number of web pages, surveys, newsletters, shopping cart products or image galleries at no additional cost. Many of our clients will ask us to create the initial web pages they require because of the savings they have made by avoiding the software development costs.
They will also have us train their staff so that on an ongoing basis they can create and manage the content on their website themselves. This gets their website live in the shortest possible time, transfers the skills for ongoing website management to their staff which makes them self sufficient and presents another saving by avoiding those ongoing content management costs and delays. Our online User Manual presents step by step, screen grab by screen grab instructions to anyone who needs to brush up on their skills or check on how to use advanced configuration options.
Imagine what it would mean to your business if you had the ability to immediately respond to changes to your product mix, market conditions and customer requirements via your website. Using an Online Webolution website you can.
Being able to send professional, personalised, profile based marketing initiatives to your customers, prospects and staff online is the most cost efficient method of communication available. Additionally, the right e-marketing solution brings a level of accountability to your marketing initiatives once only dreamt of by marketers.
The Online Webolution system comes with an e-marketing communication system that allows you to capture the profiles and interests of your customers and send an unlimited amount of e-marketing initiatives for free. Most businesses databases contain only basic contact based information: Name, Address, Phone, Mobile, Email and Postal Address. There is nothing in that information that indicates the opportunities for you to do business or expand the relationship you already have with the individuals contained within that database.
The Online Webolution system allows you to import your database to your website with a couple of clicks and allows you to format that database with fields that you determine will help direct relevant information to segments of that database. Using the e-marketing functionality (usually at website launch) you can send a website launch announcement to your database that may say something like;
"We have redeployed our website and from time to time we would like to send you updates that are of interest to you. We don't want to send you information that is not relevant to you, nor do we want to send you updates at a frequency that you are uncomfortable with. So please complete the questionnaire below as that will ensure that we only ever send you information that is relevant and is at a frequency that you determine appropriate".
As recipients select what they want to receive from you their database profile is updated. This allows you to run reports and make decisions around the target audiences and the content emphasis that is required for your e-marketing initiatives.
Being able to send an unlimited amount of e-marketing initiatives to individuals who have opted in for updates and communication from you dramatically reduces your print, media, telephone and/or face to face sales and marketing costs.
Now that you are able to send e-marketing initiatives to specific segments of your database you have to be able to measure the success of those initiatives. This is not traditional thinking.
Most business people spend at least part of their marketing budget printing their catalogue, direct mail piece or newsletter, posting it and hoping for the best. Why not send your catalogue or newsletter online, there are no printing or postage costs and using the Online Webolution system you can track in real time;
Who read what you sent and who didn’t. Which articles in your catalogue or newsletter they read first. What other items they read. How many times they revisited that article.
If they read it and then sent it on to a business associate or friend, the system captures;
Who they sent it to Their email address Whether they read what was sent Whether they opted in for ongoing communication from you and A range of other information.
It may sound a bit “Big Brotherish” but it is all anti spam compliant and this is the type of information you need to make informed decisions around what marketing initiatives are working and which ones are not. Even without taking in to account the cost savings, the ability to assess and adjust your marketing focus whilst building your understanding of what your target market wants from you, provides you with a real competitive advantage.
The Online Webolution software allows you to use these e-marketing and reporting systems that not so long ago were only within the reach of large corporate’s and multinationals.
The Online Webolution system provides you with a fully functional Shopping Cart that caters to an unlimited amount of products and or services. You can also create multiple Shopping carts if you have a consumer and wholesale or distributor based businesses that require different pricing displayed for specific groups.
You can customise the Shopping Cart to cater specifically for your product variations, postage and delivery options and to your product display preferences. The shopping cart experience for the purchaser is the same as it is via any other credible and professional Shopping Cart they may have encountered online.
The website owner however has the flexibility to manage online transactions in a number of ways using the Online Webolution system;
Configure the purchase process so that it notifies them of purchases, where they then use their merchant facility to process payments. Connect their shopping cart up to a variety of payment gateway systems including GOpay, eWAY, PayPal and others so that payments are automatically processed or Create a direct “gateway” between your website and your bank.
Your Online Webolution consultant will provide you with advice on where you should start and you always have the ability to migrate from one set up to another based on your expected online purchase traffic without any additional costs.
All Online Webolution Shopping Carts come with full SSL Certification and meet ACSI 33 standards (Australian Government Standards) which ensures that your customers will feel safe, knowing that their credit card and other personal details will remain secure.
Using the Online Webolution website system you are able create content areas only available to specific target groups. This means that your website instantly becomes a system that you can use to provide content that is only relevant or appropriate for existing customers, staff, distributors, project committee’s, investors etc.
Using the Content Management and E-Marketing systems combined with this capability you can easily make changes to business processes, promotional material and other content relevant to your business and send that information to the people that need to be informed of those changes and be given access to that new content. From a compliance standpoint it also allows you to check that everyone who is supposed to have received and read that information has in fact done that, and has taken the action you determine appropriate.
Why make the effort and take the time to create business process manuals or sales tools to only have them printed and filed in the bottom draw. Put them online and ensure that the relevant stakeholders have access to the information they need to do their job 24/7.
We have many thousands of people using our website software every day and each month we get some very clever suggestions from software users as to how we might make the software even better or easier to use. We don’t promise to incorporate every suggestion but we do have a program of ongoing software enhancement and improvement based on the feedback we get from our customers.
We evaluate each suggestion based on the value that suggestion presents to the majority of our customers and if we deem it to be warranted we schedule that enhancement for development. We usually have 9 -12 months of enhancements scheduled at any particular point in time. When we have completed the development and testing of the new functionality and because we host all of our websites, we are able to “flick a switch” and all of our website customers receive that enhancement deployed to their website for free.
This means that your website always has the most up to date website functionality that has been deemed to be important by the majority of our website software users. A recent example was that one of our customers wanted the postal charges on her website to change automatically based on the weight of the products the website visitor purchased. That made sense to us, so we built that enhancement and two weeks later all of our customers had that enhancement deployed to their website free of charge.
It’s like having a website development team working for you in the background for free.
Online Webolution offers a range of service options and can create a support package specific to your needs. Although the system is designed to cater for the business person or association that wants to manage their own website, there exists the flexibility to engage our team as required to assist with specific projects.
The types of services we provide include;
The creation of Targeted Marketing Communication Plans Managing and reporting on the execution of those plans Database consulting and set up Search Engine Optimisation Traffic analysis and reporting Inserting content Creation of animated files (Flash etc.) Shopping Cart set up Customised training for your staff
Whatever service you may be considering to engage us for we will work with you to scope that engagement, create project plans and other detailed documentation before you invest anything.
Note To Jimmy
This tab would link directly to the Free Quotation Survey
The major issue for most business people associated with traditional website development projects is the time consuming and expensive software development costs. Avoiding those costs when developing and deploying your website just makes sense. For most, when you can make that initial saving and continue to save money by not relying on a web developer to make changes to your content, add new functionality or generally manage your website it becomes a dream come true.
Who read what you sent and who didn’t.
The creation of Targeted Marketing Communication Plans
